Trust is, sometimes, not necessarily, built over time. Quality ensures instantaneous conviction and complete reliance.
As a company, we may be relatively young, but we do bring together experts from different fields sharing the same goal to manage immaculately and contribute to our development each passing day. Little wonder that within a short span, we have been serving our customers in Middle East and CIS countries with pride. Along the way, our hunger for perfection has helped us to deliver the excellent quality of rice and branded us as one of the growing companies in South East Asia, Europe, North America and Australia.
Our constant endeavour to perfect the required qualitative and organisational standards has been instrumental in our winning the ‘Largest Exporter of Basmati Rice' awards by APEDA & FIEO since many years.
And this is merely the beginning…
For Supple Tek Industries, it was our mission to ensure the health and vitality of a unified India and its neighbourhood rice industry by advocating the cause of farmers, millers, merchants, and allied businesses. Therefore, our aim is not merely to be one of the many players in business, but be at the top as well.
For the aforementioned scale of good quality, a network of incessant supply and overall distribution, Supple Tek boasts of one of the most modern rice milling units designed by Satake Japan, which comprises latest technologies that are certified to meet world class standards of our product’s excellence. Our most modern & advanced technologies based rice milling plant at Amritsar, Punjab (INDIA) combined with our experienced professionals extensively analyze the quality standards and ensure that the high quality basmati rice is processed. To further safeguard our primary focus on the superiority of our brand, we have equipped ourselves with the latest technology from Japan, Germany & USA to deliver the highest standards of rice grains to our valuable customers. Our manufacturing units employing close to 1500 associates as the workforce and we are having 7 leading brands that are available in more than 30 countries.
We made a humble beginning almost four decades ago when it was virtually unheard of to imagine the existence of Basmati rice sourcing business. But it was our belief and dedicated approach that helped our organization to attain international standards within no time.
It was 2005, when Ramneek Singh joined the business with a clear target of taking the rice sourcing business to a different league at international level that SuppleTek began to create waves globally.
Singh's entry into the business proved to be the watershed moment in the history of the company and in a very short span of time we were able to win the confidence of the exporters and buyers globally.
At 500,000 MT annual volume of the business is more than what one would have ever imagined 40 years ago. Reaping a rich harvest since then, our steady and sustained focus on creating a vibrant portfolio has resulted in the success of several brands like Zeeba, Elate, Punjab Kingg, Aura, Starlite and there are many more in the offing.
Our portfolio of brands exhibits a lot of diversity, ranging from traditional to fancy and unconventional ones depending upon the regional, cultural and ethnic diversities. Our brands have been widely accepted by some untraditional customers as well as they have acquired and developed taste with our rice. Our products are specifically prepared to suit a wide variety of palates and delivered to consumers at several locations and venues. They are available on online portals as well. Some of the most sought-after brands are: Zeeba, Elate, Starlite, Aura, Punjab Kingg, Jazbaa and Moafaq