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Supple Tek Industries Private Limited

Headquartered at Amritsar in Punjab (India), Supple Tek is dedicated to provide better food today for a better world tomorrow. Seeking to serve more communities at an affordable cost and ensuring to make everyday meals healthier and tastier. The company has an adventurous streak to go on a journey of novelties that will help you find the perfect rice for your family meals. Quality runs deep in our fluffy grains which just melt in your mouth and leaves a savoury aftertaste.

The company's vision is focused on a long-term business growth, and our drive to innovate has set a steep bar for the food industry to follow.

We value every single person with a unique idea or a new vision that could contribute to the next chapter of our story.

History

Trust is, sometimes, not necessarily, built over time. Quality ensures instantaneous conviction and complete reliance.

As a company, we may be relatively young, but we do bring together experts from different fields sharing the same goal to manage immaculately and contribute to our development each passing day. Little wonder that within a short span, we have been serving our customers in Middle East and CIS countries with pride. Along the way, our hunger for perfection has helped us to deliver the excellent quality of rice and branded us as one of the growing companies in South East Asia, Europe, North America and Australia.

Our constant endeavour to perfect the required qualitative and organisational standards has been instrumental in our winning the ‘Largest Exporter of Basmati Rice' awards by APEDA & FIEO since many years.

And this is merely the beginning…

About us

For Supple Tek Industries, it was our mission to ensure the health and vitality of a unified India and its neighbourhood rice industry by advocating the cause of farmers, millers, merchants, and allied businesses. Therefore, our aim is not merely to be one of the many players in business, but be at the top as well.

For the aforementioned scale of good quality, a network of incessant supply and overall distribution, Supple Tek boasts of one of the most modern rice milling units designed by Satake Japan, which comprises latest technologies that are certified to meet world class standards of our product’s excellence. Our most modern & advanced technologies based rice milling plant at Amritsar, Punjab (INDIA) combined with our experienced professionals extensively analyze the quality standards and ensure that the high quality basmati rice is processed. To further safeguard our primary focus on the superiority of our brand, we have equipped ourselves with the latest technology from Japan, Germany & USA to deliver the highest standards of rice grains to our valuable customers. Our manufacturing units employing close to 1500 associates as the workforce and we are having 7 leading brands that are available in more than 30 countries.

History

We made a humble beginning almost four decades ago when it was virtually unheard of to imagine the existence of Basmati rice sourcing business. But it was our belief and dedicated approach that helped our organization to attain international standards within no time.

It was 2005, when Ramneek Singh joined the business with a clear target of taking the rice sourcing business to a different league at international level that SuppleTek began to create waves globally.

Singh's entry into the business proved to be the watershed moment in the history of the company and in a very short span of time we were able to win the confidence of the exporters and buyers globally.

At 500,000 MT annual volume of the business is more than what one would have ever imagined 40 years ago. Reaping a rich harvest since then, our steady and sustained focus on creating a vibrant portfolio has resulted in the success of several brands like Zeeba, Elate, Punjab Kingg, Aura, Starlite and there are many more in the offing.

Our portfolio of brands exhibits a lot of diversity, ranging from traditional to fancy and unconventional ones depending upon the regional, cultural and ethnic diversities. Our brands have been widely accepted by some untraditional customers as well as they have acquired and developed taste with our rice. Our products are specifically prepared to suit a wide variety of palates and delivered to consumers at several locations and venues. They are available on online portals as well.
Some of the most sought-after brands are: Zeeba, Elate, Starlite, Aura, Punjab Kingg, Jazbaa and Moafaq

The process of testing and examining the grains is very stringent and foolproof. The grains are examined at every stage till the shipment is loaded. At every step a competent team is assigned to keep a check on quality and Q.C team analyze the quality of the rice and packaging in the manufacturing units. Further, the approved rice is transported to the respective destination.

When the cargo reaches the respective port, the entire process of quality check is repeated prior to ship the cargo to our valuable customers.

The collective teamwork comprising Quality Team, Packaging Department, Logistics Team, and Exports Documentation team strives to ensure that we deliver the rice to our customers with high quality standard parameters.

Supple Tek Industries holds world-class quality standards in all areas of its operations. We follow ‘Total Quality Management’ standards to ensure consistency and impeccable quality to our clients. Professional teams of Packaging, Logistics and Exports documentation takes care of their respective responsibilities in a customer friendly way.

The company is committed to ensure top quality and endeavours to continuously enhance its standards. We are equipped with internationally accepted certifications such as BRC Certification, US-FDA, ISO 9001 Quality System Certification, Kosher Certificate Company, ISO 22000 Food Safety Management Certification, HACCP & GMP accreditation.

We have grown substantially in the few years and we are proud of raising the bar in Indian rice industry. We have inherited highest quality standards from our parent company K.S Agro Exports. We are India’s largest basmati rice exporter and winner of gold trophy from APEDA & FIEO. Our superlative quality and consistent efforts to further improve distribution networks, managerial strength and vision to expand has been recognized by other leading bodies too.

Zeeba

Zeeba

Available in
  • Australia
  • Bahrain
  • Brunei
  • Canada
  • Curacao
  • Dammam(Saudi Arabia)
  • Dubai
  • India
  • Georgia
  • Germany
  • Iraq
  • Itlay
  • Kuwait
  • Mauritius
  • Maldives
  • New Zealand
  • Palestine
  • Qatar
  • Seychelles
  • Sudan
  • USA
StarLite

Starlite

Available in

  • Australia
  • Bahrain
  • Dubai
  • Mauritius
  • Palestine
  • Qatar
  • United Kingdom
Punjab Kingg

Punjab-Kingg

Available in

  • Australia
  • Bahrain
  • Czech Republic
  • Norway
  • Palestine
  • Oman
  • Qatar
Aura

Aura

Available in

  • Bahrain
  • Dubai
  • Mauritius
  • Palestine
  • Qatar
  • Turkey
  • Turkmenistan
Elate

Elate

Available in

  • Bahrain
  • Dubai
  • Iraq
  • Italy
  • Palestine
  • Qatar
Moafaq

Moafaq

Available in

  • Bahrain
  • Dammam (Saudi Arabia)
  • Spain
Jazbaa

Jazbaa

Available in

  • Australia
  • Bahrain
  • Dubai
  • Palestine
abdul

Abdul Salam

Available in

  • Bahrain
  • Iraq
  • Oman
family-tree

Family Tree

Available in

  • Bahrain
  • Germany
jovial

Jovial

Available in

  • Bahrain
  • Dubai
  • Maldives
  • New Zealand
  • Qatar
  • Seychelles
  • Singapore
aaba

Aaba

Available in

  • Palestine
  • Qatar
bouquet

Bouquet

Available in

  • Qatar
Traditional Basmati

Basmati is known to be the world's most treasured rice grain, for us at KS Agro Exports basmati takes on an even more special meaning – it is our way of life. Traditional Basmati, the first variety of rice in the family, has become known as the "The Prince of Rice". A wonder grain, traditional basmati is the reason behind the evolution of two other superiors values - Pusa Basmati and Pusa 1121 Basmati.

The root of the word ‘Basmati’ lays in two hindi words viz Bas implying Aroma and Mati meaning full of, hence the word meaning "Full Of Aroma". Traditional Basmati has the best aroma in the family, whether it is the dry grain or cooked, The aroma of basmati Is unmatched. It is remarkable long variety of rice when cooked. Basmati is longer, lighter and fluffier than standard white rice, and does not stick together. The long, pure, slender grains have a delicious taste and delicate texture.

Basmati can only be grown in one place on earth – at foot hills of Himalayas as it is reliant on specific climatic conditions (fertile alluvial soil, fresh and cold air and sweet water from the ranges). There is only one basmati harvest a year and the plant requires specific weather conditions to mature and flourish. From june to november the farmers cultivate their basmati crops through its 155 days crop cycle. The work starts with the preparation, nursery planting, the transplanting of sapling into the fields which is followed by weeding and finally harvesting and threshing- all done by hand. The unique geographical and climatic conditions require bringing out the true flavor and nature of basmati make basmati a special grain – unique and incomparable to any other varieties of rice.

Pusa Basmati

Pusa Basmati takes its name from pusa institute in delhi, the commonly referred name for the Indian Agricultural Research Institute (I.A.R.I) New Delhi, where this variety was developed I.A.R.I is one of the premiere research institute of Indian council of agricultural research, which comes under The Ministry Of Agriculture Government Of India. It Is headed and managed by top Indian scientists who work diligently to give India an edge over other countries in field of rice.

Pusa Basmati was the second entrant in basmati family. The Main Difference Between Basmati Rice And Pusa Basmati Rice lies in the length of the grain. Pusa Basmati rice is longer than the Basmati Rice before and after cooking. The grain of Pusa Basmati rice is thinner than Basmati Rice which gives it a very rich and elegant look. This also makes it a very light food to consume. However, unlike Basmati Rice, Pusa Basmati Rice is lacking in aroma.

The main markets of Pusa Basmati Rice are Europe, Saudi Arabia and United States. In Europe Most of the crop enters In the Shape of Pusa Basmati Brown Rice. In Saudi Arabia a blend of 70% Basmati Parboiled And 30% Pusa Basmati Is Preferred. The next major market of the Pusa Basmati Rice is United States where it is sold as Pusa Basmati Raw Rice (Old Crop)

Pusa 1121 Basmati

The latest entrant in the basmati family is Pusa 1121 Basmati Rice. This variety of basmati has over the recent years taken over Indian and overseas market. It is longest basmati grain in the world before and after cooking. The elongation percentage of the grain is more than any other variety of the Basmati Rice. It gives 30% more volume than other basmati variety. This variant can be recognized by its unique aroma and subtle sweet taste.

The unmatched brilliance of Pusa 1121 Basmati has led to revolution in domestic and foreign market. This variety is in the great demand both on the domestic market as well as globally and has been instrumental in increasing the global market share of Indian basmati rice. A better yielding variety, Pusa 1121 has also enhanced the returns to farmers hence, encouraging its adaptations in the crop cycle augmenting its regular and more consistence supply in the markets globally.

In the past the major market of Pusa 1121 Basmati was Middle - East, but gradually the demand for this variety basmati has spread its market globally including Saudi Arabia, US, Kuwait among others. The demands for Pusa 1121 forms like Pusa1121 Basmati par boiled rice in Middle - East and Iraq, Pusa 1121 Basmati golden parboiled rice in Saudi Arabia And Pusa 1121 Basmati raw or steam rice in United States, Kuwait, UAE and other countries of Middle East.

Nutritional Facts
  1. Basmati rice is a great source of complex carbohydrates, which makes up 85% of a rice kernel. Complex carbohydrates are an important source of the fuel for the body especially, brain and is a great source of energy. As a complex carbohydrate, basmati rice is easily digestible and empowers the body.
  2. As basmati contains no fat, no cholesterol and is sodium free, it is an excellent source of food for those with hypertension. The fat content of basmati rice is extremely low, and the meager amount so present is mostly found in the germ. Wholegrain rice is hence, slightly more fatty than white rice.
  3. A good source of vitamins and minerals such as thiamine, niacin, iron, riboflavin, vitamin d, calcium, and fiber.
  4. Pure basmati contains low to medium GI (Glycaemic Index) carbohydrates which serves as a hedge against developing diabetes.
  5. Rice contains no additives or preservatives, making it an excellent inclusion in a healthy and balanced diet.
  6. Whole grains (such as brown rice) contain high amounts of insoluble fiber-the type of fiber some scientists believe may help protect against a variety of cancers.
  7. Although basmati rice is normally classified as a carbohydrate, it is a fair source of protein containing all eight amino acids that are responsible for muscle development. these proteins are extremely digestible and found mainly in the outer layers of the endosperm.
  8. Rice is anti-oxidant too. anti-oxidant is so called substance in a human body, which helps prevent and repair damage done by various diseases.
Ethics

Supple Tek Industries recognizes like any human activity its activities has an impact on the planet. We are therefore committed to maximize the economic and social benefits of our business activities.

In the present era worldwide rice market is competitive, uncertain and volatile. We are committed to play our full part in managing such issues and continuing to supply our clients with impeccable quality rice and good value.

In the context of rising commodity prices we recognize there is an important balance to be struck between the consumer interest, corporate profitability and the livelihoods of rice farmers.

Commitment In the words of William a. Foster-

“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.”

With a workforce of highly skilled and competent staff, we make sure that the quality parameters of rice matches exactly with the one set by the buyer. We also make sure that our client’s brand is packed exclusively which enhance client’s Brand Value. Each consignment is checked several times before it is shipped to the client, promising consistent quality every time. The entire process of procuring rice paddy straight from fields, paddy processing, cleaning, storing, packaging, shipment and delivery aims to a single word -“Quality”.

Work

We believe “If I can think I can do” attitude.

This adage has been foundation stone on which Supple Tek Industries Pvt. Ltd. has been built.

We are reputed for our commitment and innovative approach to the business. We pride ourselves in delivering “value with trust” to all our client’s.

We have grown, but we haven’t lost sight of what makes us good. Heart of our organization is our employees, who make our faith in transforming challenges into opportunities in reality.

The managers of our company at different departments and levels are a knowledgeable team of professionals who work collectively, leading by example, to develop a workplace that is both professionally and personally satisfying. We strive for performance excellence in every sphere of our organization, believing that efficiency at every level is what collectively translates strengths into success.

Our approach to every task is based on value optimization. Our ability to provide added value and our consistency in performance has established Supple Tek as one of the most reputed and reliable manufacturing & export houses of the world.

People

“You can dream, create, design, and build the most wonderful place in the world…..but it takes people to make the dream a reality.”—Walt Disney.

We have created a work environment that fosters a spirit of teamwork, excellence and participation. We believe in nurturing human resources and in striking a healthy balance between responsibility and empowerment, expectations and enabling, professional and personal development.

Supple Tek has a dedicated and pro-active human resources department to manage and facilitate recruitment, training and incentives for their employees. The company’s HR aims to build teams consisting of highly motivated people.

An integral part of the company’s HR policy is to help people grow within the organization by providing an open work environment, equal opportunity, training, mentoring and guiding employees towards a planned career path. The management nurtures talent and encourages the creation of a performance driven and quality focused “people’s organization” through result based reward and recognition programs.

We will continue to create and preserve an open and harmonious working environment conducive to the highest level of productivity and commitment.