Basmati is one of the finest assortments of Rice across the world. Nestled in foothills of Himalayas, it is known to be geographically indicated that makes it unique for its special taste and cooking properties. Admired for its lineage and aroma by food connoisseurs across the globe; Basmati is popularly appellate as “Queen of Aroma”.
The word Basmati means “the aromatic one” in Hindi. When cooked, Basmati delivers unmistakably white, separate, fluffy grains that elongate to over twice their original length, releasing a unique aroma.
For all its culinary strengths, basmati is however a difficult crop to grow. It can only be grown in the soil conditions at the foothills of the Himalayas, where it is nourished by fresh mountain water. The quality of the basmati crop is highly weather dependent. As a company where we pay a lot of precision to quality, our focus and responsibility towards environment sustainability is not way behind. It is our endeavour is to keep our methodology true to its roots.
Basmati is known to be the world's most treasured rice grain, for us at KS Agro Exports basmati takes on an even more special meaning – it is our way of life. Traditional Basmati, the first variety of rice in the family, has become known as the "The Prince of Rice". A wonder grain, traditional basmati is the reason behind the evolution of two other superiors values - Pusa Basmati and Pusa 1121 Basmati.
The root of the word ‘Basmati’ lays in two hindi words viz Bas implying Aroma and Mati meaning full of, hence the word meaning "Full Of Aroma". Traditional Basmati has the best aroma in the family, whether it is the dry grain or cooked, The aroma of basmati Is unmatched. It is remarkable long variety of rice when cooked. Basmati is longer, lighter and fluffier than standard white rice, and does not stick together. The long, pure, slender grains have a delicious taste and delicate texture.
Basmati can only be grown in one place on earth – at foot hills of Himalayas as it is reliant on specific climatic conditions (fertile alluvial soil, fresh and cold air and sweet water from the ranges). There is only one basmati harvest a year and the plant requires specific weather conditions to mature and flourish. From june to november the farmers cultivate their basmati crops through its 155 days crop cycle. The work starts with the preparation, nursery planting, the transplanting of sapling into the fields which is followed by weeding and finally harvesting and threshing- all done by hand. The unique geographical and climatic conditions require bringing out the true flavor and nature of basmati make basmati a special grain – unique and incomparable to any other varieties of rice.
Pusa Basmati takes its name from pusa institute in delhi, the commonly referred name for the Indian Agricultural Research Institute (I.A.R.I) New Delhi, where this variety was developed I.A.R.I is one of the premiere research institute of Indian council of agricultural research, which comes under The Ministry Of Agriculture Government Of India. It Is headed and managed by top Indian scientists who work diligently to give India an edge over other countries in field of rice.
Pusa Basmati was the second entrant in basmati family. The Main Difference Between Basmati Rice And Pusa Basmati Rice lies in the length of the grain. Pusa Basmati rice is longer than the Basmati Rice before and after cooking. The grain of Pusa Basmati rice is thinner than Basmati Rice which gives it a very rich and elegant look. This also makes it a very light food to consume. However, unlike Basmati Rice, Pusa Basmati Rice is lacking in aroma.
The main markets of Pusa Basmati Rice are Europe, Saudi Arabia and United States. In Europe Most of the crop enters In the Shape of Pusa Basmati Brown Rice. In Saudi Arabia a blend of 70% Basmati Parboiled And 30% Pusa Basmati Is Preferred. The next major market of the Pusa Basmati Rice is United States where it is sold as Pusa Basmati Raw Rice (Old Crop)
The latest entrant in the basmati family is 1121 Basmati Rice. This variety of basmati has over the recent years taken over Indian and overseas market. It is longest basmati grain in the world before and after cooking. The elongation percentage of the grain is more than any other variety of the Basmati Rice. It gives 30% more volume than other basmati variety. This variant can be recognized by its unique aroma and subtle sweet taste.
The unmatched brilliance of 1121 Basmati has led to revolution in domestic and foreign market. This variety is in the great demand both on the domestic market as well as globally and has been instrumental in increasing the global market share of Indian basmati rice. A better yielding variety, 1121 has also enhanced the returns to farmers hence, encouraging its adaptations in the crop cycle augmenting its regular and more consistence supply in the markets globally.
In the past the major market of 1121 Basmati was Middle - East, but gradually the demand for this variety basmati has spread its market globally including Saudi Arabia, US, Kuwait among others. The demands for 1121 forms like 1121 Basmati par boiled rice in Middle - East and Iraq, 1121 Basmati golden parboiled rice in Saudi Arabia And Pusa 1121 Basmati raw or steam rice in United States, Kuwait, UAE and other countries of Middle East.
Its matter of great pride for all of us at Supple Tek as we contribute to around 15 % of Basmati Rice exports from India. Our nos. are growing year on year and we are committed to deliver more than expected. We are continuously striving to upgrade our Product qualities, to widen our distribution networks to ensure best quality products reach out to our consumers.
We believe in farm to plate philosophy hence work closing with farmers whose yield is of superior quality. Our infrastructure is well equipped with a structured research & development department that works in tangent with our sales & marketing team to ensure we promote the best quality crops in our brands.
At Supple Tek there is transparency of communicating the right product details on the packaging. Nothing from our factory leaves with even a tint of a doubt about the quality or the crop that we are marketing.
Our Brands are our pride and we firmly believe in the thought “Quality is remembered long after the price is forgotten”.